Scott Leune on Revolutionizing Patient Communication

In this episode of The Dental Economist Show, host Mike Huffaker is joined by Scott Leune, the founder and CEO of scottleune.com.

Join them as they discuss: 

• How Scott and his company have helped over 20,000 dentists enhance their dental business operations through purchasing, marketing, and consulting
• Patient communication
• Coaching programs
• Accountability
• Staying ahead in the industry
• Profit maximization frameworks
• And much more!

Scott Leune is the founder and CEO of scottleune.com, which simplifies the process of growing a dental business and brings an increasing level of profitability through seminars and de novo consulting programs. He also offers three seminars via his own Scott Leune website, including Startup and Design, Practice Management Mastery, and Multi-Practice. 

Episode Highlights

Advice for Those Considering Coaching: Scott suggests that many people trick themselves into not getting coaching or education—that might be due to fears, assumptions, or a lack of information. He says that they’re adept at justifying their current position as being right, even though not paying for coaching is a false economy, since it will have negative ramifications down the line. He frequently hears from attendees of his events that they regret not taking action sooner. Scott breaks down the two best available options into education and coaching. Education is for those that are more worried about betting on themselves, and is a good first step. Coaching is more expensive, but allows you to access the best possible knowledge.

Scott’s Profit Maximization Framework: Scott shares his profit maximization framework for dental practices, which focuses on controlling costs and increasing revenue. He discusses different models of practice, including full-time chairside, part-time, and no-time clinical work, and how dentists can achieve high take-home pay through strategic planning and efficient operations. He advises dentists to carefully consider the motivations and goals behind growing their practices or opening multiple locations, and to focus on profitability rather than just increasing size. 

Dentistry and AI: Scott discusses the potential of AI in solving the widespread problem of missed phone calls in dentistry. Scott believes that AI will play a significant role in solving this problem by answering calls, having natural conversations with patients, and scheduling appointments. However, he also mentions the limitations of AI and questions whether it can provide the same level of interaction and conversion as a human. Scott and Mike agree that AI can be used as a backup tool and to handle overflow calls, and note the advancements in conversational AI and its potential to support front office staff and manage customer expectations.

Looking Ahead to the Future: Scott believes that it is a golden age for building start-up practices, saying “I’ve never seen it so good.” He also highlights the way patients’ needs are “going way up,” which will in turn drive innovation. Scott emphasizes that this is not just technological innovation, but general practice management innovation: how to retain employees, how to structure schedules, and how to deal with inflation. Although there is instability in the industry, as the saying goes, necessity is the mother of change. 

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