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There were many changes in 2017 and that applies to your SEO and marketing strategies, too. Now is the best time to look at your marketing strategy and how your...
Let’s Get Real. Patients Don’t Choose Dentistry Like They Choose Toasters.
We know we’re stating the obvious when we say how much the internet has changed the way consumers shop. We can buy virtually anything we want or need with a...
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Remember the Rubik’s Cube? The Simon Says memory game? The theory behind solving these puzzles was simple: follow the pattern correctly and solve the puzzle. At one point in time,...
The “Googling Yourself” Obsession
It’s time to stop the disillusionment and disappointment that comes with Googling yourself, only to discover you’re not in the top position. The dental industry has been continually bombarded with...
SEO is Out. Conversion is Alive and Well!
Did you know that nearly every industry, outside of dental, now considers search engine optimization (SEO) to be worthless? That’s right, it’s a complete waste of money. Now, don’t get...
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