Bryan Laskin on the Future of Patient Engagement in Dental Practices
In this episode of The Dental Economist Show, host Mike Huffaker of Planet DDS sits down with Bryan Laskin, the CEO and co-founder of Toothapps. Join them as they discuss the intersection of dental practice management, technology, and patient care, with a focus on the importance of data accessibility and interoperability in dental businesses.
Join them as they talk about:
- Data accessibility in dental practices
- Practice management software
- Educating the public about the benefits of dental care
- New dental technology
- The current state of the dental industry
About the Author
Bryan Laskin is CEO and co-founder of Toothapps, a provider of administrative technology solutions for dental practices. Toothapps offers Connected Dentistry® which helps dental practices include fully integrated websites, calendars, secure messaging, teledentistry, paperless forms, secure instant messaging, and business intel. Bryan is also a founder of Upgrade Dental and a co-founder of Talentship.
Episode Highlights
In this episode, Bryan Laskin shares insights on optimizing dental practices. Here are some highlights from the show:
Data accessibility and interoperability
Bryan identifies the lack of interoperability and easy access to patient data as the most significant barriers in the dental industry. He explains that without comprehensive and accurate patient records, dental practices cannot deliver high-quality care or maximize revenue.
He argues that practices are wasting time and resources by attempting to piece together incomplete data, and this inefficient system suppresses both innovation and patient outcomes. He advocates for systems that seamlessly integrate, allowing dental professionals to make informed decisions and offer more effective treatments.
Dentistry 3.0
Bryan introduces the concept of “Dentistry 3.0,” a new phase of dentistry focused on connected care through seamless digital integration. He envisions a future where practices engage with patients directly through mobile applications, streamlining appointment scheduling and improving communication.
This shift, he argues, will lead to significant improvements in case acceptance, as patients gain greater access to their medical records and treatment plans. Bryan believes this innovation, combined with patient empowerment and medical-dental connections, will revolutionize the dental industry by making care more accessible and improving overall treatment outcomes.
Promoting patient-centric technologies
Bryan discusses his enthusiasm for developing patient-centric applications, likening his upcoming patient application to “MyChart for dentistry.” This platform is designed to enhance the quality of care by providing patients with direct access to their treatment plans and dental records. He addresses the prevalent fear among dental practices regarding data sharing, noting that resistance often stems from concerns about losing patient loyalty.
Bryan argues that empowering patients with their information can lead to higher case acceptance and better financial outcomes through options like third-party financing. Despite facing frustrations with the slow pace of industry-wide adoption, Bryan still believes that these technological advancements will ultimately drive growth and improve patient experiences.
Artificial intelligence
Bryan is excited about the integration of artificial intelligence (AI) into Dentistry 3.0, marking a new era of connected and intelligent dental care. He outlines several innovative AI applications, including predictive scheduling that assesses the likelihood of patient appointment attendance and tailored communication strategies to enhance patient engagement.
Additionally, Bryan envisions AI facilitating deeper connections between dental and medical records, enabling comprehensive health insights and personalized care plans. He anticipates that AI will revolutionize dental practices by automating complex data analysis, supporting remote care, and identifying new correlations in patient health.
About The Dental Economist Show
Don’t miss out on episodes with special guests to discuss top strategies to grow your dental business. Tune in to the The Dental Economist Show weekly to learn how to optimize your practice’s value and stay ahead in a rapidly evolving industry.
